Commuters in NY – QR code Campaign

SHARON BOLTON spotted “those funky tags” — known formally as two-dimensional bar codes — when she took her college-age daughter to catch a train at the Rensselaer rail station in Albany last week.

“I looked up and saw these little black-and-white boxes on the lime green wall,” said Ms. Bolton, a graphic artist from Saratoga Springs, N.Y., “and right away I knew they were those funky tags where you click and connect to a Web site.”

She was one of the 4,500 people daily riding Albany’s buses or passing through its rail stations that are the focus of a test of the visibility and effectiveness of 2-D bar code technology. The promotion is being conducted by the Lamar Advertising Company, one of the country’s largest outdoor advertising businesses.