Lustra Incorporates QR Code Technology in Print Advertising

One of the challenges marketers face in an increasingly online world is how to leverage the immediacy of the Internet in print advertising beyond simply printing a Web site URL. Cleaning Systems Inc. and its Lustra division have decided to use QR (quick response) coding in a full-page ad promoting LustraShield with BDR. The technology enables readers to scan the printed code on the ad page with a mobile device using a QR code reader mobile application. Once scanned, the application will bring up the company’s Web page with more information on the product.