Microsoft Tag Growth Accelerates Exponentially With More Than 2 Billion Tags Printed


REDMOND, Wash. — Microsoft Tag today announced impressive trend data to demonstrate the exponential growth of its industry-leading 2-D barcode technology:


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1 billion Tags have been printed in the past four months, bringing the total to 
2 billion Tags printed since its January 2009 launch.
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The number of Tag users per month increased three fold in the first quarter since emerging from beta in May; the number of Tags scanned per month increased four fold during the same time period.
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To date, more than 100,000 Tag accounts have been set up to add interactive digital experiences to brand advertising and marketing campaigns.
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Since August, Tag has been used in more than 100 million magazine issues.
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In the largest known barcode campaign to date, Allure had 450,000 scans, using Microsoft Tag for its annual Free Stuff Giveaway issue in August.



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