2D Bar Codes = What does this mean for Bars and Nightclubs?


So, what does this mean for bars and nightclubs?


This is an opportunity to differentiate yourself. To build customer loyalty. To enhance one more experience for your guests. To be ahead of the game.


What are the options, you ask? There are several different ways to take advantage of mobile technology. Here’s a few…


Text messaging. Text message marketing allows you to reach guests wherever they are. This type of communication would be opt-in only. An example of this is a loyalty program where people subscribe to your text messaging list (like an e-mail list), and then you can message them discounts or upcoming events. This works well for slow hours when you want to draw in crowds with a special or update your list about an event. Text messaging has the largest reach across most devices.


Mobile websites. Apple sold 1.7 million iPhone 4 phones the first weekend it was available. But don’t forget about the Android platform, it’s taking over. The pervasive nature of these smartphones (or superphones?) equates to more people searching the Internet… with the touch of their finger. If you’re online, people will be coming to you from their smartphones. Why? Because they’re searching locally. Or because your business is listed on Yelp, or Google Places, which has gone mobile and links to you. 


By making a mobile-friendly website, you are allowing this exploding wave of mobile consumers to find you easily. Content should be concise, images should be optimized, and it should be easy to navigate. The mobile consumer has less patience than the desktop user. Learn about how many people are accessing your site from their mobile device.


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