eBay(R) Adds QR Code(R) Scanning and eBay Marketplace Listings to Popular RedLaser Barcode-Scanning iPhone(R) App

SAN JOSE, Calif., Oct 14, 2010 (BUSINESS WIRE) — eBay (EBAY 29.14+0.39+1.35%), a leader in mobile commerce and the world’s largest online marketplace, today released a new version of its RedLaser iPhone application that will now include QR Code scanning capabilities. With the new update, RedLaser, the most popular barcode scanning app in the iTunes(R) store with over five million downloads on its own, will also populate product results with eBay Marketplaces and Half.com listings, making the popular comparison shopping app more powerful than ever before.
With QR, or “quick response”, Codes anyone — from brands to retailers to eBay sellers — can direct customers to a broad range of information. When scanning a QR Code, consumers can receive relevant information such as links to videos, product reviews or websites to get more product information, contact information for customer support, or calendar appointments for upcoming sporting events and concerts.
“As more brands, retailers and sellers leverage QR Codes to engage consumers with new and relevant content, we are providing our five million RedLaser users with more ways to scan. Our goal is to help consumers shop on their mobile phones and QR Codes provide customers with a new and fun way to learn more about products to assist in purchasing decisions,” said Steve Yankovich, eBay’s vice president of mobile and platform business solutions. “By offering consumers a host of reasons to use our apps, they are more likely to engage with eBay to purchase items from our Marketplace.”