A dummies’ guide to social media for HR

Social media has become so pervasive that even some of the most hardened sceptics are beginning to investigate how the likes of Twitter, Facebook and LinkedIn might work for them. Georgina Fuller reports.
There was a time when blogging and social media sites were seen as little more than a passing fad. Sceptics claimed that nothing could beat face-to-face interaction and that networking was purely for sales people. How times have changed. Facebook has gained an estimated 500 million users since it launched in 2004, about one in 14 people of the world’s population, and LinkedIn boasts 80 million users across 200 countries. Networking sites have become an essential way of communicating with friends and colleagues. Employers are also now proactively using social media to raise their profile, enhance their company brand and recruit the best people.