FirstBank uses QR codes in a ‘novel’ giveaway

Travelers passing through the Denver International Airport with time to kill and a digital device on their hands will be provided with electronic books, crosswords or Sudoku for free, courtesy of FirstBank.
Backlit posters inside the airport, headlined “Free Books,” “Free Crosswords,” and “Free Sudoku” show QR codes linked to a URL where travelers can download 12 classic novels. Crosswords and Sudoku puzzles are also available at the novice, intermediate and expert levels. Those without a QR-enabled smartphone can go online to download the same offerings from their computer.
The campaign has only been running a couple of weeks, but in that time, there have been over 750 downloads. 9% of the downloads have been via QR codes. Downloads take under 30 seconds.