Lionsgate, Aloft Hotels Run QR Code Campaigns


New campaigns by Lionsgate Films and Aloft Hotels underscore how QR codes appear to be picking up speed in the mobile marketing space.
Lionsgate has announced a so-called “physical Internet” campaign for the upcoming movie, “For Colored Girls,” that employs QR codes and SMS promos. Via a system by New York-based Augme Technologies, people with smartphones viewing the posters can scan the QR codes to download a mobile site. That site will contain a movie trailer, a synopsis of “For Colored Girls,” a “Living Portraits” photo gallery of the movie’s cast, and a text reminder for the movie’s Nov. 5 release date.
Consumers can also text “COLORS” to 30333 to gain access to the mobile site. The print-posters-and-mobile effort focuses on big markets like New York, Houston, Chicago, and Los Angeles. An Augme Technologies spokesperson explained the initiative’s execution via e-mail. “The mobile campaign call-out is featured on out-of-home media outlets, including bus shelters, wild postings, and all movie theater posters of ‘For Colored Girls’ in and around those major cities.”
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