Microsoft Tags: A Compelling Alternative To QR Code Hyperlinks

Microsoft Tags: A Compelling Alternative To QR Code Hyperlinks

Nov 3, 2010 at 11:37am ET by Mark Sprague

Search marketers are interested in print-based hyperlinks: traffic to my QR Codes: Are You Ready For Paper-Based Hyperlinks? post remains strong. So here’s an in-depth look at Microsoft’s entry into the 2D code wars, called Microsoft Tags. Microsoft Tags is based on a homegrown technology known as high-capacity color barcode (HCCB). The Microsoft Tag is definitely distinctive in nature, and has an American southwestern look about it. The platform allows you to use two, four or eight colored triangle in a grid matrix. The first tag, which is based on four colors and a five by ten grid matrix, encodes a URL link to my blog. The second tag uses just two colors – black and white. The second tag contains seven rows, though both contain the same information.

As with QR Codes, Microsoft tags are meant to provide digital links between traditional printed media and digital content. To that end, Microsoft tag supports four basic content types: URLs, free text, vCards and a dialer.

URL : You can encode any URL, except those blacklisted by Microsoft.

Free text: Can encode up to 1000 characters. Password protection is optional.

vCard: You can upload contact info, or specify the detail by typing the information into a form. A password is optional.

Dialer: You can auto-dial a phone number. Password is optional.

via Microsoft Tags: A Compelling Alternative To QR Code Hyperlinks.