New real estate tool: QR codes | |

To the untrained eye, a QR code looks like a black and white digitally enhanced ink blot.

But some marketers believe the codes may be the next best advertising tool in real estate.

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Across the globe, QR codes – short for quick response – are popping up in storefront windows, on clothing tags, restaurant menus and promotional materials of all kinds as marketers work to grab the attention and buying power of the smart phone generation.

Similar to bar codes, a QR code can be scanned with a mobile phone camera or smart phone using a QR code reader application such as MobioId, KAYWA, mobiScan or NEOReader.

After capturing the code, users are directed to a Web site or link where they can get instant information on a product or service.

via New real estate tool: QR codes |