Canada No. 1 in global survey of countries with the most favourable brand – Yahoo! Canada News


MONTREAL – Canada was picked No. 1 in a global survey of countries with the most favourable brand, thanks to a boost from the Vancouver Olympics.

A strategy to put the country on the top podium was actually devised years before the Winter Games.

It involved having a Bollywood star carry the Olympic Torch; bringing an NBC sports reporter to Churchill, Man., to watch polar bears; and taking foreign journalists on wine tours.

Canada has climbed steadily over the last few years, from a 12th-place ranking in the same survey just four years ago. After reaching the No. 2 spot the last couple of years, it finally overtook the United States this year.

The Country Brand Index — which assessed 102 countries — is compiled by FutureBrand, a New York-based global consulting firm. It conducted a survey of 3,400 business and leisure travellers across five continents.

Rob Moore, the federal minister for small business and tourism, called it “an incredible achievement.”

“The world came to Canada for the 2010 Olympic and Paralympic Winter Games earlier this year. We showed the world the dynamic and diverse nature of our country,” he said in a statement.

via Canada No. 1 in global survey of countries with the most favourable brand – Yahoo! Canada News.

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