How To Conquer A Brave New World Controlled By Consumers

Because of the dramatic changes in how we all communicate, it’s my belief that in the future every company will need to behave more like a media company. Consumers will judge products and companies they buy from by the entire experience of engaging with the company, from the actual product or service they buy to the interaction and effort needed to buy it to the act of actually using or consuming the product.

It seems sensible to divide most products into three categories:

1) digital content,

2) traditional content that can be sold online, and

3) traditional content that must be sold in traditional brick-and-mortar ways.

via How To Conquer A Brave New World Controlled By Consumers.