“World Digital Media Trends 2010”


Change in the media world is accelerating, as digital media consumption and advertising continues to grow while traditional media remains stable or is in decline in many markets, according to World Digital Media Trends 2010 from the World Association of Newspapers and News Publishers (WAN-IFRA).

In 2008, traditional media made up 80 percent of all entertainment and marketing spending globally, while digital made up 21 percent. By 2013, digital is expected to reach a market share of 31 percent, pushing traditional media’s share to 69 percent, according to the report.

“Newspapers around the world are mapping out the media mix best suited for their readership, as well as seeking revenue streams and monetization possibilities,” said Martha Stone, Director of the WAN-IFRA Shaping the Future of the Newspaper project, which publishes the annual report.

“Publishers are learning that challenges and solutions are no longer the same at every newspaper, and are digging into demographic and geographic data to help them tailor their offerings to the unique needs and wants of their readers,” she said.

WAN-IFRA partnered with 66 research companies for World Digital Media Trends, to piece together the world’s media and advertising landscapes, define media usage trends on different platforms, and a look at how those trends impact the newspaper industry. As change accelerates, publishers must make good decisions quickly, and the report aims to better inform those decisions.

World Digital Media Trends is offered free to WAN-IFRA members and can be purchased by non-members. Full details can be found at http://www.wan-press.org/worlddigitalmedia….

via WAN – Just published: “World Digital Media Trends 2010”.

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