RIM Taps Teens’ Messaging Mania to Top Apple in Latin America – Bloomberg


The iPhone was an also-ran for Monica Amilpas when she chose her first smartphone last year. She opted for the BlackBerry Curve because it had an instant- messaging feature the Apple Inc. device lacked.

“BlackBerry Messenger has helped me a lot because the little messages are free,” said Amilpas, 31, who works at a consulting firm in Mexico City and stays in touch with clients, colleagues and family through BBM, as it’s known. “Before I had to use text messages, but this doesn’t cost anything.”

The messaging feature and lower-cost phones have boosted the popularity of Research In Motion Ltd.’s BlackBerry in the developing world, making it the top smartphone brand in Latin America this year, researcher IDC says. RIM is relying on emerging markets for revenue growth as competition from Apple and Google Inc.’s Android cut into its U.S. and European sales.

via RIM Taps Teens’ Messaging Mania to Top Apple in Latin America – Bloomberg.

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