Giving a Hoot about ads – The Globe and Mail

One recent study found that 70 per cent of tweets contained a brand reference. And advertisers are finding more ways to work themselves into streams. This week, Svedka vodka introduced a campaign that asks people to scan a QR code (that alien-bug-looking black-and-white square popping up in more ads) with their smart phones and send it to @SvedkaCanada, which will result in a tweet in their stream containing a link to the vodka’s new ad. Now if only someone could tweet us and explain what exactly robots have to do with vodka.

via Giving a Hoot about ads – The Globe and Mail.