Lawrence McDonald QR Code Art – Elliott Louis Gallery North


Lawrence McDonald photography:  Augmented Reality:  an interactive
exhibition delivered through the digital technology of QR Codes

Photography is the process, activity and art of creating still or moving
pictures by recording radiation on a radiation-sensitive medium, such as a
photographic film, or an electronic sensor.

The result on film or plate is a latent image, subsequently developed into a
visual image (negative or diapositive). An image on paper base is known as a

For decades upon decades, In film photography the viewer has to go through a
mechanical process, a series of technical and chemical steps to ultimately
see the image.

In this exhibition I am creating a new experience of the photographic
journey to the image, through an exciting new process, augmented reality,
the QR Code.

The 6  photographic works I produced for this exhibition are presented
entirely as  QR encoded pieces.

These QR Codes bear a strong resemblance to geometric abstract paintings,
and in particular, reminds one of Op-Art of the sixties whose purpose was to
play with the optical senses and create a state of altered reality. The
image was constructed in such a way that it gave the illusion of movement,
depth and image manipulation in a single optical dimension.

Coded messages are an integral part of our contemporary visual culture
today, across all platforms, and embedded in all forms of mass media, on
line, digital entertainment delivered to mobile screens and traditional
broadcast, marketing advertising, music, and the arts .

QR Code is a fifteen-year old technology originating in Japan where it was
created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the
most popular types of two-dimensional barcodes.  QR is the acronym for Quick
Response, as the creator intended the code to allow its contents to be
decoded at high speed.[1]
Although initially used for tracking parts in vehicle manufacturing, QR
Codes are now used in a much broader context, including both commercial
tracking applications and convenience-oriented applications aimed at mobile
phone users (known as mobile tagging).