junaio using Augmented Reality on Coke Zero Print Advertising


Munich, November 15th, 2010 – Sausalitos together with Coke zero of Germany just launched their Augmented Reality campaign on junaio this week. Traditional advertising is losing traction and people often pay little attention to commercial messages found in newspapers and magazines. Now, the much talked about Augmented Reality (AR) technology as available within the smartphone AR browser junaio may change all that. junaio`s highly sophisticated image recognition and object tracking capabilities make it possible to recognize a print ad and call up additional digital content to delight the viewer and draw renewed attention to a sponsor`s message.

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