Rocky Mountain Vacation Rentals Uses Innovative Tactics to Promote Business with QR Codes


Rocky Mountain Vacation Rentals (RMVR) is using the innovative marketing tool – QR codes – to draw attention to site listings that the company offers via a mobile phone. Created by the corporation Denso-Wave, a sub division of Toyota, this two-dimensional barcode holds more information than a traditional barcode, allowing for more efficient inventory control, and it directly connects consumers to information about a product or service.

“We are always looking for cutting edge and innovative ways to market our product,” said Tommy Z. Hoffman, owner and founder of Rocky Mountain Vacation Rentals. QR codes are appearing on posters, vehicles, flyers, banners, signs, and business cards. So far, RMVR has placed QR codes on Google Business listings and advertisements in print articles, such as Ski Magazine. The company plans to continue to integrate QR codes into various aspects of their business as this digital phenomenon continues to gain traction.

via Rocky Mountain Vacation Rentals Uses Innovative Tactics to Promote Business with QR Codes.

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