Tapping social media for a cause – The Globe and Mail


When you’re the marketing manager of a popular beer brand such as Budweiser, known for promoting outlandish behaviour, the job can sometimes involve unusual demands. This month Ben Seaton’s big assignment is to grow a moustache. Like an expanding number of men of his generation, Mr. Seaton, 32, is participating in Movember, the fund- and awareness-raiser for prostate cancer hatched in Australia in 2004.

via Tapping social media for a cause – The Globe and Mail.

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