QR code helps beauty, fashion marketing

If you’re wondering about the small black barcode popping up on advertising posters, then try taking a photo of it with your smartphone. You will immediately be linked to the web, where you can watch commercials and videos, look at photos and receive information on the product.

This barcode is what is known as a Quick Response or QR code, which originated in Japan in the mid-1990s. Consisting of black stripes arranged in a white square, the QR code contains encoded text, a URL and other data.

The recent surge in smartphone users in Korea is pushing QR codes to the forefront of marketing campaigns, especially in the retail, fashion and beauty industry.

Any smartphone user can download a QR code scanner application and you can start taking snapshots of QR codes on billboards, print ads and even product packaging.

Cosmetics giant AmorePacific was the first in the Korean beauty and cosmetics industry to adopt a QR code for its Laneige ad campaign last March.

In August, another AmorePacific brand Innisfree introduced the QR code for the ad campaign for its new product “Jeju Volcanic Pore Clay Mask.’’ What made Innisfree’s QR code unique was its green color which matched the cosmetic brand’s signature green hue.

via QR code helps beauty, fashion marketing.