Revamping itself, Current TV renews its call to viewers to watch and help create what they see


Do you remember Current TV?

Current was launched in summer 2005 as a young adult cable channel enlisting viewer-created video “pods” five to nine minutes long that explored the things on which its audience was (literally) focused. It was innovative, even revolutionary television, clip after user-generated clip.

Maybe it was ahead of its time.

Five years later, Current is reinventing itself, especially in the wake of online rivals such as YouTube, which, soon after Current signed on, became the go-to source for user-generated content of every description.

Today, Current no longer aspires to be “the television home page of the Internet generation,” as it once billed itself. Instead, it aims to offer viewers appointment TV with distinctive longer-format fare.

via Revamping itself, Current TV renews its call to viewers to watch and help create what they see – Yahoo!.

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