Improve Your Influence – *From

The term “influence” doesn’t mean a lot, and yet, it seems to be the holy grail for online social media people. Marketers coming to the fold worry quite a deal about reaching the influencers. The dogma, such as it is, says that anybody can be an influencer. Only, you and I know that we all feel like a nobody sometimes, and that we’re not all influential about the same things.

For instance, I trusted Mark Horvath to share good advice on the cameras he uses for his projects, and that’s why I bought my Canon Vixia HF S200: because Mark said It was a good one. Mark was/is much more influential to my choice than someone with 200,000 followers on Twitter (or similar). He certainly has more influence to me than most ads, because I know Mark’s a real guy that I know and have met.

via Improve Your Influence.