Coca Cola and Google offer Android owners first sponsored live wallpaper


 

Coca-Cola Christmas truck in Germany

Image via Wikipedia

When the Christmas holidays roll around each year, many believe its not truly Christmas until the “Holidays Are Coming” advert is aired on TV. This year, the soft drink retailer has teamed up with Google’s AdMob team to develop the first sponsored live wallpaper for Android devices, celebrating the holiday season with its annual holiday commercial.

 

Live wallpapers go further than a static image, responding to user input and phone movement, also reacting to the time and device’s location. The Coca Cola wallpaper will take Android users into a snow-globe featured in the advert, visiting scenes from the video but also allowing users to move the characters.

The partnership is Google’s attempt at developing a similar service to Apple’s iAd network, giving advertisers the opportunity to boost their brand by showing branded content when a user unlocks their phone or exits an app.

via Coca Cola and Google offer Android owners first sponsored live wallpaper.

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