TV makers want viewers to surf the net, find digital content on their smart TVs


Dozing off in front of the TV is becoming just another option.

As Internet-connected television — or smart TV — starts to move into Canadian living rooms, viewers can opt for web content when regular TV starts to bore.

The “lean back” experience of the TV is now merging with the “lean forward,” or sit-up experience, of the personal computer, says global trend expert Ann Mack of JWT Intelligence in New York.

“We have this expectation for instant gratification and on-demand everything,” she said.

“So, if I want to pull up that YouTube clip, I want to pull it up wherever I am and if it’s front a TV — so be it,” said Mack, director of trend spotting at the global marketing communications firm.

With smart TV sets, consumers can access movie services like Netflix, games, news and weather feeds, Facebook and Twitter, or just do a search for information, all with their remotes. They can have widgets or dashboards along the bottom or side of their TV screens with content.

There are also TV app stores, such as Samsung Apps, with both free and paid content.

 

Samsung Smart TV

Image by ETC@USC via Flickr

 

In Canada, the NPD Group said smart TVs accounted for about 11 per cent of all television sales as of last November.

Smart TVs generally have screen sizes of 40 inches and larger, said Mark Haar, director of consumer electronics at NPD.

via TV makers want viewers to surf the net, find digital content on their smart TVs – Yahoo! News.

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