On the Internet, Nobody Knows You’re A Journalist


AOL's Silicon Valley branch office

Image via Wikipedia

So here’s an odd thing. Since TechCrunch was acquired by AOL, there has been a slight but appreciable uptick in the number of stories we’ve run about our new parent company. In the last month alone, we’ve reported their Q1 goals, three new content partnerships, their new SVP of technologies and even their latest billboard.


None of this, I should hasten to add, is because AOL has told us to write about them; so far the company has remained true to its promise of staying editorially hands-off. Instead, I suspect our new-found interest in the goings on at 770 Broadway is more a variation of availability bias: we hear a story about AOL and, whereas a year ago we might have (perhaps unfairly) shrugged off the thought of covering a dying company, today we think “oh, yeah, I wonder what Mom and Dad are up to now”.

via NSFW: On the Internet, Nobody Knows You’re A Journalist.