Piers Morgan: Boobs! Sex tapes! No viewers!


Talking about ratings in the first couple of weeks of a talk show is usually unfair; it takes a new one time to build an audience. But in Morgan’s case, he’s losing an audience. His show debuted on January 17 with 2.1 million viewers tuning in to see him chat up Oprah Winfrey. They were so impressed that almost half of them didn’t return for day two.

Since then, Morgan’s ratings fell every day except for a small upward blip last Tuesday when Rudy Giuliani was the guest. By the time the Kardashians had finished hyperventilating Thursday night, Morgan had lost more than three-quarters of the viewers he started with last week.

(Hey, you wanna know who’s really enjoying reading this? Larry King. In its final six months, his show was averaging 613,000 viewers, was low enough to get him kicked off the air after 50 years in broadcasting. But it’s about 20 percent bigger than Morgan’s audience Thursday night.)

CNN, by the way, announced Friday that it has a new “managing editor,” former Newsweek editor and NBC Washington bureau chief Mark Whitaker. His assignment, the network said, is “to create a more powerful and distinctive dialogue about the top news stories of the day.” At the rate CNN is shedding viewers, though, the dialogue’s going to have to be between cameramen and stagehands.

*Editors note: Americans don’t take kindly to foreigners on thier channels. CNN has hired a woman who sounds like she is from Stepney, for the early evening news, and she couldn’t pass muster in Chickensinstep, Montana.

The CNN brand is in trouble – but I am of the opinion that many of our TV friends are scared pantless. No one cares. I mean “Jersey Shore” is number one, and Snooki tops the NY Times Bestseller list.

Oh, and now Amazon sells more books than print publishers.

The times are changing fast.

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via Changing Channels | Piers Morgan: Boobs! Sex tapes! No viewers!.

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