The Social Media Marketing Blog: Blogging Is Dead


It’s almost like a rite of spring. Every year, pundits proclaim the death of blogging.

As far back as 2007 ReadWriteWeb was asking the question. In 2008, it was Wired, wondering if the rise of Twitter, Facebook, Flickr and the like would be more en vogue for individuals, who were getting pushed aside as the conglomerate professional blogs were beginning to take prominence. In 2009, Copyblogger declared blogging dead (again) but noted that it would continue to live on. Just last year, Problogger debated the role that email played in all of this, and concluded that it’s not an either/or decision.

And now that we’re into the third month of 2011, it’s time to start the prognosticating once again, led by none other than the New York Times. Of course, it’s not the platform that’s under scrutiny as much as the users, the younger contingent of which are simply too unfocused and undisciplined to be able to focus on long-form content. We recently covered something of this when we discussed the changes in Facebook’s messaging system and its lack of subject line.

Another way to look at this is to separate the message from the medium, as Om Malik does on GigaOm. His contention is that it’s the content that matters, and the platforms are simply the ways we connect with each other. But Malik won’t have us count blogging out – there’s still plenty of room left for long-form content.

via The Social Media Marketing Blog: Blogging Is Dead.

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