QR Code Usage on the Rise – Adrants


 

Example of QR code, highlighting functional el...

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In a recent study commissioned by ad agency MGH, 72 percent of smartphone users indicated that they would be likely to recall an ad with a QR code. The agency conducted the study to determine the usage of QR codes – a technology that uses barcode-like images containing information which can be scanned an read by using an application on a smartphone.

Top usage of those who said they’ve used a QR code was to secure a coupon, deal or discount (53 percent). Other uses of a QR code included:

  • Secure a coupon, deal or discount (53%)
  • Access additional information (52 percent);
  • Enter a sweepstakes (33 percent);
  • Sign up to receive more information (26 percent);
  • Access video (24 percent).

Full results of the study are available here.

via QR Code Usage on the Rise – Adrants.

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