Content providers scramble to write the iPad’s future


In the beginning, there was the iPad. Now comes the hard part for technology, publishing and entertainment companies everywhere: figuring out how, and why, people will use it.

Friday’s launch of the tablet computer in Canada, the United Kingdom and seven other countries proved, once again, Apple Inc.’s skill at creating a sense of mystery and hype – even for a product that has been discussed and reviewed ad nauseum since its U.S. release in early April. But what is often lost in all the anticipation is that for the first time in the history of the technology industry, the most coveted gadget in the world is a device whose primary purpose has yet to be determined.

via Content providers scramble to write the iPad’s future – The Globe and Mail.

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