Use a Facebook Campaign to Find New Fans


In mid-April of 2010, I officially launched Pitbulls.org, a site for Pit Bull owners to connect with other owners and read accurate training and health information about their pets. At the same time it would help curb some of the myths out there about the breed, and promote rescue shelters in general. This was a cold launch with no prior promotion, and the blog started with only 20 articles.

By October 1st of 2010, after less than six months, the Pitbulls.org Facebook page had almost 40,000 Likes, and the site itself was ranking in the top three Google results for some of our main keywords.

I did no guest posting. I did close to zero link building. These more traditional, mainstay-type methods do work and they should always be part of your repertoire, but for this site I decided to go in a radical direction, ignoring the regular methods and seeing if it would pay off.

And it certainly paid off.

via Use a Facebook Campaign to Find New Fans.

Advertisements