The acceptance hurdles for QR codes — NevilleHobson.com


QR codes are appearing with increasing frequency in a growing range of marketing and communication activities. I’ve been paying attention to who’s using these two-dimensional barcodes and how in their marketing when I’m out and about, especially in supermarkets, taking pictures when I encounter something interesting and adding some to the QR codes in the wild group on Flickr.

Others are doing the same – here’s a great example from  Kris Hoet on what AXA Bank is doing – and adding images and commentary on what they’re encountering.

Notwithstanding these great examples, QR codes are still very much early adopter territory, certainly in Europe and I suspect in the US also, even if they were ubiquitous at the 2011 SxSW Interactive conference and expo recently in Austin, Texas.

SxSW is a good indicator, though, of tech that could be imminently mainstream (Twitter being a good example).

Yet it seems to me that there’s a fundamental hurdle still to jump before QR codes realize their potential for consumers to use them easily and so for them to really enter the mainstream. That hurdle isn’t a creative one (there are plenty of good examples of using QR codes as my small selection suggests) or even a technical one: creating a QR code really is easy.

via The acceptance hurdles for QR codes — NevilleHobson.com.

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