3 in 10 Consumers Are Making Mobile Purchases!


Yes, we’re really beginning to see a prominent new player in the payments game: cash, credit, debit and… mobile? According to a new white paper from Oracle and ATG, titled “Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers”, 3 in 10 US consumers have made at least one purchase via mobile device.

And this isn’t the only information the study found, indicating mobile is making a place for itself in the line-up of payments options. Examining mobile purchase behavior by age group, 40% of consumers age 18-34 had made a mobile purchase as of December 2010, up 74% from 23% in November 2009. And, 27% of 34-54-year-old consumers had made a mobile purchase as of December 2010, up 145% from 11% 13 months earlier. Only 17% of consumers 55 and older had made a mobile purchase as of December 2010, however, this figure was 142% higher than the 7% recorded in November 2009.

As for who’s making the mobile purchases – women or men – the study shows the men are leading the way with 32% percent having made a mobile purchase in December 2010. A smaller percentage of women (26%) had made a mobile purchase as of December 2010, but their growth rate since November 2009 was 160%, up from 10% – suggesting the girls are keen to pick up the pace with mobile payments.

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