Android Winning as Mr. Popularity

Nokia is suffering a huge plummet in market share across the globe, and RIM has seen a devastating fall in its US sales – while the Android mobile operating system is climbing the charts past competitors in almost every developed country to become the primary player.

New figures provided by Kantar WorldPanel Comtech shows that Nokia, RIM, Apple and Microsoft’s Windows Phone are all being eclipsed by sales of Mr. Popular: Android.

Nokia’s market share for smartphones dropped from 10% to just over 1% in the US over the past six months, and the numbers reflect similarly in every country over a 12-month or 6-month period.

RIM is also taking a beating, which Kantar says has fallen drastically in the number of sales in the US – the world’s biggest smartphone market. Its US share has fallen from 32.5% in June 2010 to just 10.6% in March 2011.

Kantar notes that Apple’s introduction of its iPhone to the Verizon network in the US provided an uplift to sales – so that it did see increased market share there. But in other countries such as the UK, Germany, France and Japan, the iPhone saw a double-digit dive in market share – which could mean that even if Apple is selling more phones, it is not developing numbers as rapidly as the market is expanding.

The launch of Microsoft’s Windows Phone has barely made a dent in the playing field, with the company’s share of the market falling in every country.

“The key underlying trend is that Android is growing in every country,” said Dominic Sunnebo, consumer insight director for Kantar. “The lesson of Android is that if you release enough handsets, they are going to sell”.