Majority Of Brands Do Not Have Facebook Or Twitter Accounts In Top Search Results On Google

By now we all know that having a Facebook or Twitter page is imperative to many brands in the fight to remain relevant in today’s online world. So why is it that the majority of brands are doing little to optimize their Twitter or Facebook pages in search results? SEO firm BrightEdge is releasing a new study today that shows this information, and how brands aren’t actively working to make their Facebook and Twitter pages discoverable.

Reviewing the social media presence of the top 200 brands globally, BrightEdge found that almost 100% hold the top or near top rank in search results for the brand name’s website. But for the same brand searches, it was found that 70% of these brands did not have Facebook or Twitter pages in the top 20 results.

How can you boost search results for your social media page? Albert Grouyet, VP of Product Marketing for BrightEdge, says that “Sometimes it comes down to subtitles and descriptions on the social media pages”. For example, if you take a look at a discoverable company’s Facebook page, the subtitle may be ‘Retail and Consumer Merchandise.’ On the other hand, an undiscoverable company’s Facebook page may have the subtitle of ‘local business’, which Grouyet says isn’t SEO friendly for the brand.

Of the top 200 brands listed in the Fortune 500, BrightEdge found approximately 68% had Twitter accounts that were not in the top 20 Google results; about 71% had Facebook pages that did not appear in the top 20 results of a search for the specific brand name. Additionally, BrightEdge did not always find a link between the number of friends or followers and the placing in search rank. Meaning, a leading brand with hundreds of thousands of followers or likes doesn’t mean it will rank in the top 20 search results. And conversely, a brand with only a few thousand followers or likes may have a page that ranks in the top 10 of search results.

We know consumers are beginning look to brands’ Facebook and Twitter pages for news, coupons, customer service and more, so it’s important for these companies to take the steps to make sure these pages are discoverable.