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  • blueorbit 4:51 pm on April 30, 2011 Permalink | Reply
    Tags: Branding, , Sales.   

    Customer Service.

    You hear the phrase all the time.

    Lots of lip service > and not much else.

    Good example > Post Offices > Pharmacies and Food Stores.

    You woud think they would have an army of people happy to take your money.

    Nope. The Company thinks spending on trained staff is unacceptable, because it cuts into the bosses Yacht insurance payment.

    This kind of thinking will sink 8/10 companies working today.

    The people that care about their clients will always be in business and do alright.

    No lip service, please.

    Go above and beyond and never over promise.

    One over promise and under deliver and you are done.

    Do a great job and your client will be your best sales team!

  • blueorbit 8:12 pm on November 5, 2010 Permalink | Reply
    Tags: Branding   

    Coca Cola – Brand Extraordinaire 

    In business, there will always be competition. And to succeed in a tough economy, a business needs more than just a great product or service – it needs a great brand.

    Branding identifies and distinguishes a company within an industry. How often do you hear adhesive notes called “Post-its” and facial tissues “Kleenex?” These companies have branded their products so well they don’t just compete with other products – they define their industries.

    Trudy Dunson, a professor of marketing and management at Gwinnett Technical College names The Coca-Cola Company as one of the masters of branding.

    “The Coca-Cola ribbon is one of the most recognizable logos in the world,” said Dunson. “Coke is It and It’s the Real Thing are two of the most recognizable tag lines. Coke’s message has always been clear and consistent regardless of what audience they may be trying to reach. The message of Coke is carried out throughout all forms of media.”

    For The Coca-Cola Company, consistency has been key for branding, but for some companies, shifting their brand depending on market factors has been necessary.

    via Gwinnett Business Journal.

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