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  • blueorbit 7:16 pm on April 27, 2011 Permalink | Reply
    Tags: Facebook, ,   

    The culture of “cool” seems alive and well.

    Now it’s “what kind of phone do YOU have ? , for a lot of people.

    Sorry – but, I find it ridiculous that people walk, and TEXT, and walk across streets here in Vancouver. (*More dangerous than the Indy 500 – trust me – #Bangkok is low key compared to Vancouver).

    The magic of technology can take over your LIFE, my dear besotted blog dawg > Oh yeah, we know you are here.

    I had to be slapped in a safe room to stay away from Twitter.

    Chelsea, our Social Media ace ( lucky us) told me basically > #fail on Twitter.

    There are pitfalls.

    You can get bogged down.

    This is not like, roll it out and sit back > it is an all out assault.

    Oh, and did I mention that “working at home” sounds glamourous – 24/7 > it is amazing.

    The coffee bills are getting higher.

    OK > one more time > Have a plan with social media.

    Stick to plan.

    Did I mention, you need a plan>?

    Ask, Chelsea, she’ll tell you.

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  • blueorbit 11:00 am on April 18, 2011 Permalink | Reply
    Tags: Facebook, SEO, , ,   

    Majority Of Brands Do Not Have Facebook Or Twitter Accounts In Top Search Results On Google 

    By now we all know that having a Facebook or Twitter page is imperative to many brands in the fight to remain relevant in today’s online world. So why is it that the majority of brands are doing little to optimize their Twitter or Facebook pages in search results? SEO firm BrightEdge is releasing a new study today that shows this information, and how brands aren’t actively working to make their Facebook and Twitter pages discoverable.

    Reviewing the social media presence of the top 200 brands globally, BrightEdge found that almost 100% hold the top or near top rank in search results for the brand name’s website. But for the same brand searches, it was found that 70% of these brands did not have Facebook or Twitter pages in the top 20 results.

    How can you boost search results for your social media page? Albert Grouyet, VP of Product Marketing for BrightEdge, says that “Sometimes it comes down to subtitles and descriptions on the social media pages”. For example, if you take a look at a discoverable company’s Facebook page, the subtitle may be ‘Retail and Consumer Merchandise.’ On the other hand, an undiscoverable company’s Facebook page may have the subtitle of ‘local business’, which Grouyet says isn’t SEO friendly for the brand.

    Of the top 200 brands listed in the Fortune 500, BrightEdge found approximately 68% had Twitter accounts that were not in the top 20 Google results; about 71% had Facebook pages that did not appear in the top 20 results of a search for the specific brand name. Additionally, BrightEdge did not always find a link between the number of friends or followers and the placing in search rank. Meaning, a leading brand with hundreds of thousands of followers or likes doesn’t mean it will rank in the top 20 search results. And conversely, a brand with only a few thousand followers or likes may have a page that ranks in the top 10 of search results.

    We know consumers are beginning look to brands’ Facebook and Twitter pages for news, coupons, customer service and more, so it’s important for these companies to take the steps to make sure these pages are discoverable.

    via: TechCrunch.com

    http://techcrunch.com/2011/04/18/brightedge-majority-of-brands-do-not-have-facebook-or-twitter-accounts-in-top-search-results-on-google/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

     
  • blueorbit 10:52 am on April 14, 2011 Permalink | Reply
    Tags: Facebook,   

    Facebook: One Mobile Site to Serve Thousands of Phones 

    Mobile Facebook users – unite! Facebook is excited to have started rolling out a major upgrade to their mobile site – delivering the best possible mobile Web experience no matter what device you’re using. Previously, the problem was solved by building multiple versions of mobile Facebook: m.facebook.com for less feature-rich mobile devices and touch.facebook.com for touch devices.

    According to Facebook there were two major problems with this approach:

    First of all, “We were limited by the lowest common denominator for each site. We couldn’t use JavaScript and had device specific file size limitations on m.facebook.com. Supporting a wide array of touch phones of varying quality on touch.facebook.com limited our ability to use modern CSS and JavaScript APIs.”

    And secondly, “Every time we launched a new feature, we had to build it multiple times across different code bases: once for facebook.com, then again for m.facebook.com, touch.facebook.com, and in native applications as well. Honestly, we weren’t very good at doing this, so certain features were missing on different devices.”

    Now, every device uses the same framework. This way Facebook can move even faster and build new features just once for every mobile device. This means that everyone can access the same features – whether writing messages or checking into Places – by being automatically served the best version of the site for your mobile device.

     
  • blueorbit 1:26 pm on April 13, 2011 Permalink | Reply
    Tags: Facebook, , ,   

    Technology and Emerging Markets: Facebook Account Before Email in Africa 

    The Next Web just published an interview with Mbwana Alliy – who works with i/o Ventures to help startups think about emerging markets – and he had an interesting fact to share about the impact technology is making in emerging markets like countries in Africa. According to Mbwana, the normal African will probably have a Facebook account before an email address.

    This goes to show the popularity the social media network is experiencing globally, as well as the ease of accessibility it creates for people because of its mobile application. Mbwana Alliy states the reason for the rapid growth of Facebook in certain areas throughout Africa is because Facebook allows a person to log in without an email account. Mobile phone users in Africa are logging into the social network onto their devices and connecting with their friends and family across the globe.

    The fact that Facebook is making such a dominant presence in emerging markets such as Africa, before traditional forms of E-communication – like email – speaks volumes about the direction communication and commerce is clearly headed: mobile, mobile & mobile!

    See the interview here: http://thenextweb.com/video/2011/04/13/video-africans-have-facebook-account-before-email-address/

     
  • blueorbit 2:20 pm on April 7, 2011 Permalink | Reply
    Tags: Consumerism, Facebook, Fast Company, , People, Taiwan, Women,   

    Shopping Can Save Your Life ? Fast Company 

    Is our consumer culture, focused on the constant purchasing of disposable goods, destroying our civilization? Quite possibly! But it’s also, apparently, making us live longer and healthier lives. Researchers in Taiwan recently completed a study that shows that elderly men and women who shopped once a week or more were 27% less likely to die than those who shopped less frequently.

    In an odd blow to shopping stereotypes, it turns out men benefit from this shopping longevity boost even more than women–frequent male shoppers were 28% less likely to die, as opposed to 23% for women.

    via Shopping Can Save Your Life | Fast Company.

     
  • blueorbit 2:42 pm on January 7, 2011 Permalink | Reply
    Tags: , Facebook, Gartner, , , , ,   

    In Social Media, Failing to Plan is Planning to Fail 

    I’ve received many inbound requests for comments based on a report from Gartner, an IT analyst firm, that estimates as many as 70-percent of social media campaigns will fail in 2011. There are a series of discussions hitting the blogosphere and the Twitterverse exploring this very topic, some elementary and others on the right path. I contacted Gartner earlier this week and the problem is, that this data isn’t new at all. In fact, these discussions are fueled by information originally published in 2008 and in early 2010. Yet another example of the importance of fact-checking in the era of real-time reporting, yes, but, when I paused for a moment, I appreciated the timelessness of this discussion.

    Are many of the social media programs in play yielding tangible results?

    No…

    Are they designed to impact the bottom line or are they tied to meaningful business outcomes?

    No…

    The truth is that you can’t fail in anything if success is never defined.

    via In Social Media, Failing to Plan is Planning to Fail.

     
  • blueorbit 1:21 pm on December 17, 2010 Permalink | Reply
    Tags: Arts and Entertainment, , Facebook, , , Sport, ,   

    Sports and Social Media: Why the Best Is Yet to Come 

    Jim DeLorenzo is vice president of Octagon Digital, the standalone digital unit of the world’s largest sports marketing firm, Octagon, Inc., which represents more than 800 athletes worldwide and advises startups focused on the sports industry. He is also the founder of Twackle.com, a Twitter-based news aggregation service focused on the sports vertical.

    One of the truly great aspects of sports fandom is that it is inherently social. It’s just no fun cheering by yourself. Fans want to be around other like-minded fans, regardless of whether that occurs at the actual sporting event, at the local sports bar, or during viewing parties held at our homes in front of a TV.

    You would think that there would be no shortage of compelling, cutting-edge startups focused on the sports vertical. Unfortunately, you would be wrong. Certainly there are some companies with the right combination of a compelling user experience and robust technology platform, but the unfortunate truth is that the sports startup space is littered with retread concepts that have little chance of succeeding.

    Read on for why that is the case, how it might change, and some great examples of websites that are doing it right.

    via Sports and Social Media: Why the Best Is Yet to Come.

     
  • blueorbit 2:02 pm on December 6, 2010 Permalink | Reply
    Tags: Andrew Mason, Chicago, Facebook, , Forrester Research, , Groupon, LivingSocial   

    E-commerce’s Feeding Frenzy – Maureen Farrell – Scaling Up – Forbes 

    Regardless of whether it’s go or no-go for a Google acquisition of Groupon, even a hypothetical $6 billion price tag for the Chicago daily deal company has fueled a feeding frenzy among companies that serve up daily deals in specific locations.

    “There hasn’t been a frenzy like this in any space since 1999,” says Sucharita Mulpuru, an analyst with Forrester Research. “People say eat while dinner is served.  That’s what people are doing right now.”

    via E-commerce’s Feeding Frenzy – Maureen Farrell – Scaling Up – Forbes.

     
  • blueorbit 11:10 am on December 6, 2010 Permalink | Reply
    Tags: 60 Minutes, , Facebook, , Lesley Stahl, Mark Zuckerberg, ,   

    Why your Facebook page is changing this week. 

    Facebook has revamped its profile pages so they look and act more like get-acquainted conversations in a bar.

    The new profiles, which you can choose to sign up for after a preview, restack all your information about yourself so you can emphasize “the important people in your life, all the things you have in common with that person,” founder Mark Zuckerberg said Sunday night on CBS’s 60 Minutes.

    The switch happened early, in sync with Zuckerberg’s interview, rather than Monday morning as originally scheduled.

     

     
  • blueorbit 6:30 pm on November 28, 2010 Permalink | Reply
    Tags: Facebook, Interpersonal ties, LinkedIn, , , , , University of Texas at Austin   

    #Facebook good for friendships? 

    Facebook may actually help build relationships rather than hurt them, U.S. researchers have found.

    A new study casts a positive light on the popular networking site, unlike other research that says Facebook damages social ties and causes addictive

    behaviour.

    http://tinyurl.com/2dc3j99

     
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