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  • blueorbit 1:26 pm on April 13, 2011 Permalink | Reply
    Tags: , Mobile device, ,   

    Technology and Emerging Markets: Facebook Account Before Email in Africa 

    The Next Web just published an interview with Mbwana Alliy – who works with i/o Ventures to help startups think about emerging markets – and he had an interesting fact to share about the impact technology is making in emerging markets like countries in Africa. According to Mbwana, the normal African will probably have a Facebook account before an email address.

    This goes to show the popularity the social media network is experiencing globally, as well as the ease of accessibility it creates for people because of its mobile application. Mbwana Alliy states the reason for the rapid growth of Facebook in certain areas throughout Africa is because Facebook allows a person to log in without an email account. Mobile phone users in Africa are logging into the social network onto their devices and connecting with their friends and family across the globe.

    The fact that Facebook is making such a dominant presence in emerging markets such as Africa, before traditional forms of E-communication – like email – speaks volumes about the direction communication and commerce is clearly headed: mobile, mobile & mobile!

    See the interview here: http://thenextweb.com/video/2011/04/13/video-africans-have-facebook-account-before-email-address/

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  • blueorbit 12:49 pm on April 13, 2011 Permalink | Reply
    Tags: Mobile device, ,   

    3 in 10 Consumers Are Making Mobile Purchases! 

    Yes, we’re really beginning to see a prominent new player in the payments game: cash, credit, debit and… mobile? According to a new white paper from Oracle and ATG, titled “Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers”, 3 in 10 US consumers have made at least one purchase via mobile device.

    And this isn’t the only information the study found, indicating mobile is making a place for itself in the line-up of payments options. Examining mobile purchase behavior by age group, 40% of consumers age 18-34 had made a mobile purchase as of December 2010, up 74% from 23% in November 2009. And, 27% of 34-54-year-old consumers had made a mobile purchase as of December 2010, up 145% from 11% 13 months earlier. Only 17% of consumers 55 and older had made a mobile purchase as of December 2010, however, this figure was 142% higher than the 7% recorded in November 2009.

    As for who’s making the mobile purchases – women or men – the study shows the men are leading the way with 32% percent having made a mobile purchase in December 2010. A smaller percentage of women (26%) had made a mobile purchase as of December 2010, but their growth rate since November 2009 was 160%, up from 10% – suggesting the girls are keen to pick up the pace with mobile payments.

     
  • blueorbit 9:34 am on November 21, 2010 Permalink | Reply
    Tags: , Mobile, Mobile device, , , , ,   

    App Wrap: What QR codes can share with mobile devices – News 8 

    Ads, billboards, product packaging and even business cards now include squares with pixelated black-and-white patterns called “Quick Response codes,” or QR codes.

    The codes are like barcodes found on any product, but instead of holding price information for the cashier to scan, they are designed to be scanned by mobile phones to unlock information about the product.

    Most mobile phones with built-in cameras can read QR codes, and any mobile app store has free applications for reading codes.

    Once an app is launched, the user can point the phone’s camera at the QR code and read information automatically. The device directs the user to an online location, like a product’s website. A code on a business card might lead to more detailed contact information for the person.

    via App Wrap: What QR codes can share with mobile devices – News 8.

     
  • blueorbit 5:52 pm on November 19, 2010 Permalink | Reply
    Tags: , Babylon, , Datamatrix, , Mobile device, ,   

    This Changes Everything 

    While it is true that TAGs, like their cousins QR Codes, Datamatrix and a host of others, are two dimensional bar codes, what they really represent are connections between objects and the digital world. More importantly, TAGs are an opportunity and the foundation for a new tool – a tool that will be a significant milestone. 

    Since the origin of cuneiform in ancient Babylon, man has been both the progenitor and interpreter of written words. For more than 5,000 years, reading has been an economical advantage and the key to untold success. During much of this time, obtaining material to read proved as difficult as the art of reading itself. That is certainly no longer the case and while the ability to interpret written words remains advantageous, the ability to search and filter information is the new barrier to entry.

    via This Changes Everything.

     
  • blueorbit 10:49 am on November 19, 2010 Permalink | Reply
    Tags: , Chevrolet Cruze, Mobile device, , , , , Winnipeg Free Press   

    QRs are becoming the next IT thing code mode – Winnipeg Free Press 

    THEY look like barcodes on steroids — cryptic two-dimensional configurations of geometric shapes marketing officials say will change the way companies peddle their wares and consumers live their lives.

    They’re called QR codes — the QR stands for “quick response” — and they essentially provide smartphone users with an instant bridge between the physical world and the web world.

    The codes have already started to show up in Win nipeg in a few newspaper ads for things like the new Chevrolet Cruze and Sheps hair transplants.

    via QRs are becoming the next IT thing code mode – Winnipeg Free Press.

     
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