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  • blueorbit 3:23 pm on May 2, 2011 Permalink | Reply
    Tags: Bin lden, Newsie., Social media   

    I Dunno – but 65 years to the day, Bin Laden dies > Hitler, was May 1st, 1945.
    Now, onto reality.

    The reason I bring up the creep is how Social Media tracked down and resported the story > way ahead of the Networks.

    Mashable had a live feed ready.

    This is a new era. We will be rolling out new offerings on new platforms > all based on the smartphone.

    The Times, they are a changing, and the Osama Story is proof.

  • blueorbit 7:16 pm on April 27, 2011 Permalink | Reply
    Tags: , Social media,   

    The culture of “cool” seems alive and well.

    Now it’s “what kind of phone do YOU have ? , for a lot of people.

    Sorry – but, I find it ridiculous that people walk, and TEXT, and walk across streets here in Vancouver. (*More dangerous than the Indy 500 – trust me – #Bangkok is low key compared to Vancouver).

    The magic of technology can take over your LIFE, my dear besotted blog dawg > Oh yeah, we know you are here.

    I had to be slapped in a safe room to stay away from Twitter.

    Chelsea, our Social Media ace ( lucky us) told me basically > #fail on Twitter.

    There are pitfalls.

    You can get bogged down.

    This is not like, roll it out and sit back > it is an all out assault.

    Oh, and did I mention that “working at home” sounds glamourous – 24/7 > it is amazing.

    The coffee bills are getting higher.

    OK > one more time > Have a plan with social media.

    Stick to plan.

    Did I mention, you need a plan>?

    Ask, Chelsea, she’ll tell you.

  • blueorbit 11:56 am on April 20, 2011 Permalink | Reply
    Tags: , , , Social media,   

    Most Marketers Plan to Increase Social Media Spend This Year [STUDY] 

    An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70% plan to increase their social media budget by more than 10% this year, according to a poll from Effie Worldwide and Mashable.

    The poll, given to a group of ad agency executives and marketers from firms such as Bank of America, Colgate-Palmolive and Mini USA, among others in February, also found that the primary social media goal is to increase Facebook “Likes.”

    Speaking on behalf of themselves and their clients, group members reported that social networking would take 11.9% of their overall budget this year compared with 13% for TV. That figure should be taken with a grain of salt, however, since $68.7 billion was spent on all TV advertising last year, compared with just $26 billion for Internet advertising, according to the Internet Advertising Bureau.

    Much of that spending will go toward trying to find new Facebook fans, which 35% of respondents said is their main goal in 2011. “Increase our presence on mobile” was number two on that list, coming in at 22%.

    Other findings:

    • Brands that were cited for “effectively getting their message across via social media” include Old Spice (chosen by 15%), Pepsi (8%), Starbucks (7%) and Ford (6%).
    • 50% of respondents said they use a mix of in-house and agency to handle social media outreach.
    • 80% said they were planning iPad-based advertising and/or an iPad-based app this year, while 20% said they were “not planning much” of either.
    • 87% said social media was “important” or “very important” to achieving their biggest marketing goal this year.

    Reposted via: Mashable.com


  • blueorbit 11:00 am on April 18, 2011 Permalink | Reply
    Tags: , SEO, Social media, ,   

    Majority Of Brands Do Not Have Facebook Or Twitter Accounts In Top Search Results On Google 

    By now we all know that having a Facebook or Twitter page is imperative to many brands in the fight to remain relevant in today’s online world. So why is it that the majority of brands are doing little to optimize their Twitter or Facebook pages in search results? SEO firm BrightEdge is releasing a new study today that shows this information, and how brands aren’t actively working to make their Facebook and Twitter pages discoverable.

    Reviewing the social media presence of the top 200 brands globally, BrightEdge found that almost 100% hold the top or near top rank in search results for the brand name’s website. But for the same brand searches, it was found that 70% of these brands did not have Facebook or Twitter pages in the top 20 results.

    How can you boost search results for your social media page? Albert Grouyet, VP of Product Marketing for BrightEdge, says that “Sometimes it comes down to subtitles and descriptions on the social media pages”. For example, if you take a look at a discoverable company’s Facebook page, the subtitle may be ‘Retail and Consumer Merchandise.’ On the other hand, an undiscoverable company’s Facebook page may have the subtitle of ‘local business’, which Grouyet says isn’t SEO friendly for the brand.

    Of the top 200 brands listed in the Fortune 500, BrightEdge found approximately 68% had Twitter accounts that were not in the top 20 Google results; about 71% had Facebook pages that did not appear in the top 20 results of a search for the specific brand name. Additionally, BrightEdge did not always find a link between the number of friends or followers and the placing in search rank. Meaning, a leading brand with hundreds of thousands of followers or likes doesn’t mean it will rank in the top 20 search results. And conversely, a brand with only a few thousand followers or likes may have a page that ranks in the top 10 of search results.

    We know consumers are beginning look to brands’ Facebook and Twitter pages for news, coupons, customer service and more, so it’s important for these companies to take the steps to make sure these pages are discoverable.

    via: TechCrunch.com


  • blueorbit 3:29 pm on April 14, 2011 Permalink | Reply
    Tags: Social media,   

    The Impact of the Social Web on Media Agencies 

    Social media has had an incredible impact on a brand’s marketing program, and in the last few years, with the real blossoming of Facebook and the evolution of Twitter, social media has become more of a player in how brands are engaging with consumers. And just like 10 years ago when agencies were thinking about how to integrate digital, they’re now starting to think about how to integrate social in their strategy as well as the campaigns.

    So how does social media fit into a campaign, and how is it impacting media agencies? With media agencies today, it really comes down to defining “media” – because now social media is an incredibly important part of the media, and it has changed the nature of what a media agency is. Social media needs to be thought of as an integral piece of what a media agency is offering, to remain relevant as an operating organization.

    When creating a campaign, it’s important to think about how social is going to play into that and how to measure it to make sure it’s impactful. Brands are becoming more personable -– consumers are engaging with a brand as someone they know, so it’s imperative that media agencies today try to keep that experience going, and make it shareable.

    Agencies also need to understand mobile and social and digital, as a part of the overarching, holistic planning process for campaigns. These will vary by who the client is, what makes sense for them and where all the buzz is. But success is driven by two things — the category that you’re in and the consumer segment you want to talk to.

    One of the biggest changes that’s emerging for media agencies is the role of mobile. Media agencies need to have some appreciation for and familiarity with mobile marketing – because mobile should begin to be included as part of every major program that’s being planned. Everything is moving towards mobile, so understanding the implications and opportunities in mobile inside and out, is not something that can be overlooked.

    Also, campaigns used to have a start date and a stop date, and with social media, it becomes more of a continuous effort. You can’t engage in a conversation and then just drop out of it, because you have people who are engaged with you. This means that the speed at which an agency works is quickening. The pace of producing content has become much faster — social media is something that can not wait.

    With social media becoming so ingrained in our daily experiences, the agency needs to acknowledge the direction that marketing is headed and proactively work to incorporate new methods to engage consumers.

    via: mashable.com

  • blueorbit 10:52 am on April 14, 2011 Permalink | Reply
    Tags: , Social media   

    Facebook: One Mobile Site to Serve Thousands of Phones 

    Mobile Facebook users – unite! Facebook is excited to have started rolling out a major upgrade to their mobile site – delivering the best possible mobile Web experience no matter what device you’re using. Previously, the problem was solved by building multiple versions of mobile Facebook: m.facebook.com for less feature-rich mobile devices and touch.facebook.com for touch devices.

    According to Facebook there were two major problems with this approach:

    First of all, “We were limited by the lowest common denominator for each site. We couldn’t use JavaScript and had device specific file size limitations on m.facebook.com. Supporting a wide array of touch phones of varying quality on touch.facebook.com limited our ability to use modern CSS and JavaScript APIs.”

    And secondly, “Every time we launched a new feature, we had to build it multiple times across different code bases: once for facebook.com, then again for m.facebook.com, touch.facebook.com, and in native applications as well. Honestly, we weren’t very good at doing this, so certain features were missing on different devices.”

    Now, every device uses the same framework. This way Facebook can move even faster and build new features just once for every mobile device. This means that everyone can access the same features – whether writing messages or checking into Places – by being automatically served the best version of the site for your mobile device.

  • blueorbit 1:54 pm on April 13, 2011 Permalink | Reply
    Tags: , Social media,   

    Social Media Helps You Position Yourself As An Expert – And Get Press! 

    As a business owner you may be asking yourself, “Really, is all this social media stuff necessary?” Unless you want to be left behind in your market of expertise, then we think, yes, it is necessary! You wouldn’t be in business if you didn’t think you had the best to offer in your field, and social media lets you take the reigns online (where the world is migrating towards), and actually become the ‘master of your domain’!

    What do you get out of it? As an expert in your niche, you get all kinds of special treatment from others that respect you and acknowledge your experience and wisdom in your area of specialty. According to an article on thenextweb.com:

    “As an expert, you can leverage your knowledge to network with the right people and ultimately become an expert source for stories that publications are writing, bringing in tons of inbound PR inquiries. You can get press without having to announce something new at your company, but instead, by sharing your thoughts about a subject you are truly passionate about and have a lot of experience in.”

    What’s better than PR inquiries that come to you, as opposed to vice versa? We think that’s a pretty dandy deal – so here are a few ways to participate in social media to make it happen:

    1) Write a blog:

    Author a blog in your niche, writing highly opinionated thoughts on what’s going on in the industry. If you’re publishing worthwhile thoughts, people will read them and soon enough, they’ll be knocking down your door wanting to hear your expert thoughts in the area.

    2) Do speaking engagements:

    When you’ve spoken at events, you’re a more credible professional, because rather than being a faceless author behind a blog or a faceless worker behind an email, you’re an intellectual being that stood up in front of a crowd who (mostly) listened to every word you said.

    3) Flaunt your stuff:

    Use social media sites to talk about the success you’ve had and the things you’re doing. If you’re an expert, let the world know about the big clients you’ve helped; the revenue you’ve made from the contracts you signed; the number of clients you’ve managed, the . If you’ve accomplished anything incredible, that makes you worthy of being called an expert.

    4) Write guest posts on influential blogs or social networks within your market:

    If you don’t have time to author your own blog – and even if you already write your own blog – publishing some of your work on well-regarded, influential blogs/social media pages can earn you a lot of respect. With high readerships, you’ll put yourself in front of plenty of people who will want to connect with you, asking you to be an expert source for their stories or blog posts.

    5) Create a class or webinar series:

    Become a teacher for other great minds in the industry, who will at some point be talking to the press about their experiences and if you had a strong enough impact in their careers and professional growth, you can be sure they’ll refer anyone looking for experts in that specific niche to talk to you.

  • blueorbit 12:06 pm on April 12, 2011 Permalink | Reply
    Tags: , , Social media   

    National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research 

    Should we be surprised by this? Social media is a huge part of the everyday – where people are consistently posting about their lives, commenting on current events, and sharing information. With all this information so readily available, it was only a matter of time before journalists began to explore social media as an avenue to collect story information.

    A national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that an overwhelming majority of reporters and editors now turn to social media sources when researching their stories. Among the journalists surveyed, 89% said they look to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter. The survey also found that 61% use Wikipedia, the favored online encyclopedia.

    While the results indicate the rapid growth of social media as a well-used source of information for mainstream journalists, the survey also highlighted that reporters and editors are keenly aware of the need to verify the information they pull from social media. Eighty-four percent said social media sources were “slightly less” or “much less” reliable than traditional media, with 49% saying social media suffers from “lack of fact checking, verification and reporting standards.”

    Vice President of Research for Cision, Heidi Sullivan says, “Mainstream media have clearly hit a tipping point in their reliance on social media for their research and reporting; however, it’s also clear that while social media is supplementing the research done by journalists, it is not replacing editors’ and reporters’ reliance on primary sources, fact-checking and other traditional best practices in journalism.”

    Although social media provides a wealth of new information to journalists, they know it is imperative that getting the story right is just as important as ever – the appropriate means for fact-checking must be made.

    Don Bates, founding director of GWU Strategic Public Relations program, and writing/media relations instructor commented that, “As PR professionals increasingly utilize social media as a means of communicating, they have a bigger responsibility than ever to ensure the information they provide journalists is accurate and timely, provide access to the primary sources who can verify the facts, and be knowledgeable enough to provide accurate background and context.”

    For a copy of the complete survey results, go to http://us.cision.com/journalist_survey_2009/

  • blueorbit 3:05 pm on April 11, 2011 Permalink | Reply
    Tags: Social media,   

    Status Update: @twitterglobalpr ‘We’re now at 155 million Tweets per day!’ 

    Wondering what’s going on with the state of Twitter today? Well, hold your horses, because Twitter’s PR team just released some pretty hefty Tweets highlighting a few first quarter stats on the social media company’s rapid growth. Of them, the biggest is that Twitter saw a 41% increase in tweets per day (and a 38% increase in the U.S.) for the quarter.

    Mobile growth on Twitter was also significant. There was a 50% increase in monthly, unique mobile signups, as well a 52% overall increase in regular, monthly Twitter account signups from December to March.

    But the biggest single number is live and growing. Twitter is now seeing 155 million tweets a day – up from just 55 million at this time a year ago, says the Twitter PR team. It’s also up from 140 million just a few weeks ago.

    So now you know. Twitter’s status is skyrocketing.

  • blueorbit 12:34 pm on April 11, 2011 Permalink | Reply
    Tags: Social media   

    Users Are More Engaged With Social Media on Fridays 

    Not getting the traction you were hoping for with your social media efforts? It could simply mean that you’re updating on the wrong day of the week! Two separate pieces of research out this week show that the end of the work week is the best time to get traction on status updates and tweets.

    Analyzing more than 200 of its clients’ Facebook pages over a 14-day period, Buddy Media found that engagement on Thursdays and Fridays was 18% higher than the rest of the week, and that engagement was actually even better on Thursday than on Friday. As well, Twitter Chief Revenue Officer Adam Bain — speaking at the Ad Age Digital conference earlier this week — said that Twitter users are more engaged with tweets on Fridays.

    And if you think about it, it only makes sense. Towards the end of the week people are mentally checking out and transitioning to the weekend – so they’re thinking about things besides work. Social media is the perfect outlet to check out what friends are doing, what events may be occurring, and all the things in general that are going on outside the work-world!

    The fact that Thursdays and Fridays are the best days of the week for engagement isn’t yet common knowledge among marketers. As Buddy Media CEO Michael Lazerow also noted at the Ad Age Digital conference, most brands are similarly unaware that their status updates will get more pickup if they’re posted after work hours.

    But what’s generally true may not be applicable to many marketers, anyway. If the B2B audience is checking out mentally on Friday, then it may not be the best time to post. Similarly, Lazerow said that for movie companies, the weekend is the prime time, but for other media companies, Monday is the worst day of the week. “It’s the noisiest time to post,” Lazerow said.

    So really, be strategic with your posts. Think about who you might be directing your information towards, and don’t post your “epic news” on a Monday morning if you know your audience is going to be head-down at their desks.

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